My man Matteo, the creator of the outstanding River and Dune logos I featured 3 years ago is back with a new company. Sublimio sports a funky site where you will discover a portfolio full of excellent designs, of which I really like the environments section.

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p.s. if you are trying to figure out how to edit an already created memo… just drop it back in the box. Ingenious!

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Behind this awkward name lies a great site. Simple, good looking, easy to comprehend and navigate. I particularly like the soothing tones. The only problem, as I said, is the name. Guys, I’m sorry to say that, but have you ever thought about how difficult it is to spell it or type it seamlessly? I assume those are your names and I don’t want to sound like a dick at all or give the wrong impression I’m actually making fun of these. But I know how frustrating it is when foreigners misspell your name. And was just thinking if you are having that problem or not.

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Forget Tokyo Flash’s mostly useless, absurd looking pieces of cheaply manufactured in China shit! I know what I’m talking about. I bought the Infinity Optics Watch (it’s in Bulgarian, sorry if you can’t read it, but there is nothing you should read anyway) and threw it away in less than 6 months. That was the cheapest piece of crap I’ve bought in the past 3 years.

the clock clock by ridiculously named HUMANS SINCE 1982 studio however, is completely different story. It’s the most schizofrenic clock you will ever see! It consists of 24 clocks, looking at which for more than few seconds is guaranteed to bring flashbacks of your worst trip. To be honest, it feels scarry looking at those and am not sure if I want them around me. Reminds me of a product of some parallel 60′s post-nuclear world gone completely wrong.

The site is very simplistic as well and looks alright. But I am not even going to pick on their cross lounge. Looks too sick, even for me.

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Sometimes, very rarely, I feel good being Bulgarian. It happens when I see a proof the country is not entirely full of shit, and there is some good creativity out there. Dizzart looks like a very talented bunch of product designers, that manage to produce some amazing lights. I’d love to get in touch with them and see if couple of my own fiber optic concepts can be released.

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A site so clean and so griddy, it only takes a split second to get used to it. Nothing unusual or utterly original, but what is done is done very well. Sometimes originality does more harm, than good. And once you take a look at the works…

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You know, I like minimalistic designs for two reasons: they are way easier to comprehend, as they don’t rely on funky-colorful-distracting shit to grab my attention; and they are easier to navigate. Designing minimalistic sites has an important benefit – it takes less time to produce and launch one. So when you draw the line, you end up with easier to navigate site, emphasizing on content rather than something useless, and all that delivered within considerably shorter term. Good job, mainstudio!

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Told you in my previous post – there is no room for doubt – this is one of the cars I’d like in my garage pronto. Fiat did amazing job, read my lips again, a-ma-zing-job with the resurrection of the legend. Almost endless configuration options, colours and interior trims make it probably the most flexible car on the market. It’s not your blank, nondescript wehicle. And check this out – the entertainment system runs on Windows Mobile! Man, I really want one!

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